Features of Black and White in Graphic Design

Everyone has their own understanding and experience of graphic design, sometime even specific to a pixel or a color will lead to people’s attention. What is graphic design, graphic design is some kind of leap thinking, impulse, is movement of the brain, graphic design is a creative process, and this is what we usually refer to originality.

 A designer have to raise their level so that they are not moderate, the best way is to constantly do more, think more, but when you reach a certain height, you will tends to some of the ordinary things, even simple as a piece of paper or a leaf on the earth. Actually, graphic design is from simple to complex, from the complex to the simple, as process of repeating the cycle.

 During my study, I found a very ordinary but still a topic worthy of discuss, that is black and white. No doubt, today is the color of time, but why we are still performance black and white art work? A basic reason is that we like black and white height abstraction, which enables us to process with lines and structure more clearly and free, I might like color, but in general it lacks infecting power, people will focus on a particular color, rather than the entire works. A good designer with black and white work was impact and contagious. Color is real than the black and white, but is too real, so people just stay in the here and now, it cannot giving a deeper and abstract image. Black and white confers kinds of spirit to the scene, and makes this more prominent.

 n graphic design, black and white have they own charm. We live in a colorful world, black and white work turn original into black and white world, it is an amazing. We should know how to eliminate through color, make lines and shapes or other factors to produce a stronger and deeper expression. Black and white looks like simple, in fact there are black, white and gray color scale composed infinity levels, we can see a variety gradation through the eye, and we were able to enjoy the real world in black and white world with texture and layers. Compare with color, black and white work is subtle and imagination, it has unique advantages in the graphic design. In beginning of the graphic design industry, black and white is first appearance in the world, it is apply in newspaper, magazine, poster etc., and widely use in advertisement industry. Nowadays, black and white continue to play an important role in graphic design.

 Addition, as a photography enthusiast, I have heard some views from other photographers. They say when they take color photos, the image is just documentary recorded. In other words, they feel just shot color photos, because with color, it is hard to capture theme than black and white. Some photographs say if use black and white instead of color on some photo shot work, the effect will be much better. If you agree with these observations, you should recognize that you also own that preference and should continue to explore all aspects of black and white world. In other words, we should know how to eliminate through color, lines and shapes and other factors to produce a stronger and deeper expression.

 Black and white is always a classic color in graphic design industry. Usually we look more variety color work, in turn, when we see the simple black and white color design, it is amazing enough. With black and white, we can find the creativity and techniques more intuitive, and given our design inspiration. Design is a way from thinking to the expression, I will continue to explore in the future.